Real estate, sell side

Sell a home in Utah.

List with a strategy that starts with numbers, not guesses. Pricing, staging, and net proceeds clarity from day one. Wasatch Front and Back.

Price the market, not the wish

A defensible number backed by comps, condition, and current absorption. You see the math before we set the list price.

Prep that pays back

Staging, paint, and repair calls tuned to your budget and timeline. We spend on the work that returns, and skip the work that does not.

Net proceeds up front

A clean estimate of what you actually walk away with after payoff, commissions, and closing costs. Updated as offers come in.

How it goes

The process, step by step.

  1. 01

    Walk the house

    In person or virtual. We look at condition, layout, and the moves that will change the price. You get a punch list, not a lecture.

  2. 02

    Pricing and net proceeds

    Comps, condition adjustments, and a range with tradeoffs. Net proceeds estimate delivered before we commit to a number.

  3. 03

    Prep and photos

    Cleaners, painters, stagers, and photographer coordinated on your timeline. One point of contact, not a group text.

  4. 04

    Go live

    MLS, syndication, and targeted outreach. Showing feedback tracked and summarized weekly, not dumped raw.

  5. 05

    Negotiate offers

    Price, terms, contingencies, and timing on the table. You see the tradeoffs and pick the offer that fits your goal, not just the biggest number.

  6. 06

    Under contract to close

    Inspection responses, appraisal, and title tracked on a shared timeline. Net proceeds updated at every change so you know what actually lands in your account.

Where I work

Wasatch Front and Back.

Salt Lake, Utah, Davis, and Weber counties on the Front. Summit and Wasatch counties on the Back. If your home is outside that range, tell me anyway. I will either take it on or refer you to a listing agent who lives in that market.

Salt Lake
Sugar House
Millcreek
Holladay
Sandy
Draper
Cottonwood Heights
Lehi
Provo
Bountiful
Layton
Park City
Heber
Kamas
Ogden
Seller intake

Start the seller conversation.

Selling is a big decision. Pricing and timing matter more than urgency. Share what you know so far and we can figure out the rest together.

Or skip the form and book a conversation.
Important disclosure

Ian Wood is a licensed Utah principal broker (Three Door Real Estate, #5888945-PB00) and a licensed mortgage loan originator (Sugarhouse Mortgage, NMLS #1774125). These are two separate practices. Utah law does not permit one person to act as both the real estate agent and the loan originator on the same transaction, and I do not. If your buyer needs financing, I am glad to refer a trusted originator.

Seller FAQ

Questions sellers ask most.

Answered plainly. If yours is not here, send it and it will be.

Pricing and Proceeds

What is my home worth right now?

Value comes from three things: recent comparable sales, your home's condition, and how much competing inventory is on the market when you list. A number pulled from an online estimate does not account for any of those well. The honest answer starts with pulling real comparables for your street and your finish level, then adjusting from there. That is a conversation, not a widget.

How much will I actually net after fees, commissions, and closing costs?

Your net is the sale price minus your remaining loan payoff, agent commissions, seller-side closing costs, and any prorated taxes or HOA dues. Buyer concessions, if any, come out of that too. The exact figure depends on your payoff and the final terms, so it is worth running a seller net sheet before you list rather than guessing. I can walk you through one line by line.

Should I price high and negotiate, or price at market?

Pricing at market tends to draw more early attention, which is when buyer interest is highest. Pricing high to leave room often does the opposite: the listing sits, the early traffic passes, and later price cuts signal weakness. The first two weeks carry the most leverage. Where your number lands depends on your timeline and how the current comps read.

Will I owe capital gains tax?

If the home has been your primary residence for at least two of the last five years, a large portion of your gain may be excluded, up to $250,000 for a single filer or $500,000 for a married couple filing jointly. Above those thresholds, or for a property that was not your primary residence, the rules get more specific. This is a question for your CPA, since your filing status and cost basis matter. I can flag when it is worth asking, but the tax answer is theirs to give.

What happens during a showing? Open houses?

A showing is a scheduled visit where a buyer and their agent walk the home, usually while you are out. Open houses are set windows where anyone can come through without an appointment. Showings tend to bring more serious buyers, open houses bring a wider mix. Both work best when the home is clean and you are not there.

What is escrow, and what can go wrong there?

Escrow is a neutral third party that holds funds and documents while the sale closes, so neither side has to trust the other directly. Most deals close cleanly. The common snags are financing falling through, an inspection or appraisal issue, or a title problem that surfaces late. Knowing where those risks sit ahead of time is most of how you avoid them.

What happens if the appraisal comes in low?

If the appraisal comes in below the agreed price, the buyer's loan will only cover the appraised amount, and the gap has to be resolved. Options are the buyer covering the difference in cash, renegotiating the price, or disputing the appraisal with additional comparables. Which one works depends on the market and how motivated each side is. It is a common hurdle, not a deal-ender.

Preparation

What repairs or updates should I do before listing?

Focus on what a buyer notices in the first ten seconds and what shows up on an inspection. Paint, flooring, and anything visibly broken usually return their cost. Large remodels rarely do, since buyers discount them against their own taste. The goal is a home that reads as cared for, not a renovation project.

Is staging worth the cost?

Staging helps most in empty homes and in rooms whose purpose is unclear, since buyers struggle to picture themselves in blank space. In a lived-in home that already photographs well, light staging or good decluttering often does the same work for less. It is worth it when it changes how the home shows, not as a default line item.

How much curb appeal actually matters?

The exterior is the first photo a buyer sees online and the first thing they see in person, so it sets expectations before they walk in. It does not require a landscaping overhaul. Clean, trimmed, and uncluttered covers most of it. A tired exterior makes buyers assume the inside is tired too.

Process and Timing

How long will it take to sell?

That depends on price, condition, and how much comparable inventory is competing with you. A well-priced home in a normal market often goes under contract within the first couple of weeks, then takes another 30 to 45 days to close. Overpriced homes take longer at every stage. I can give you a realistic window once I see your specifics.

How do offers and counteroffers work?

An offer is a written proposal with a price, terms, and contingencies like financing and inspection. You can accept it, reject it, or counter any part of it, and the buyer can counter back. It goes back and forth until both sides agree or one walks. Price is only one lever, terms and timing often matter as much.

Agent and Costs

What does a listing agent actually do?

Pricing, preparation advice, marketing, showing coordination, negotiation, and managing the contract-to-close process so it does not fall apart. The visible part is the sign and the photos. The part that protects your money is the negotiation and the problem-solving when something goes sideways, which is most transactions.

What are typical commission rates?

Commissions are negotiable and not set by law or any board. Rates vary by market and by what services are included. Since the 2024 changes to how buyer-agent compensation is handled, the structure is worth discussing directly rather than assuming a standard number. I will lay out what I charge and what it covers before you commit to anything.

Should I sell FSBO or use an agent?

For sale by owner can save the listing commission, and it works best when you have a ready buyer and are comfortable managing pricing, contracts, and negotiation yourself. The tradeoff is exposure and leverage: most buyers come through agents, and pricing or contract mistakes often cost more than the commission saved. It is a real option for some sellers and an expensive one for others. Worth an honest look at your situation.

How do I choose between agents?

Look at how they price and whether they can defend the number with data, not just the highest suggestion. Ask what they actually do between listing and closing. Cheapest and most expensive are both weak reasons to choose. The right fit is someone who tells you things you do not want to hear before you sign, not after.

Next Steps

Can I buy a new home before selling this one?

Yes, and there are a few ways to structure it depending on your equity and income. Some buyers carry both temporarily, some use a bridge loan, and some make an offer contingent on selling first. Each has tradeoffs in cost and risk. This is where the financing and the sale timing have to line up, and it is worth mapping before you list. Financing options through Sugarhouse Mortgage, NMLS 539102, Ian Wood NMLS 1774125. Equal Housing Lender. More at ianwoodhomesandloans.com.

What if I need to sell quickly?

A faster sale usually means pricing slightly ahead of the market and being flexible on showings and terms. Cash-buyer or investor options exist but come at a discount, often a steep one. The right approach depends on how fast is fast and what tradeoff you are willing to make on price. There is almost always a lever, it just has a cost.

Ready to see the numbers?

Thirty minutes, real numbers, no pressure. You leave with a plan whether we list together or not.